It looks like the Winchester brand will live on- but only their modern rifle lines are to be continued, and they will no longer be made on American soil. The New Haven factory looks like it will be closed- though it is up for sale it seems unlikely that the Winchester name will be sold along with it. The traditional Winchester lever action will no longer be made.
I know that Marlin make exceptional lever action rifles, along with many other companies, but it seems to me that this is the death of a real American icon.
What's the point of Winchester without their lever action line up?
Hat tip to Survival Blog.