Individuals can no longer be held responsible for obesity so government must act to stop Britain "sleepwalking" into a crisis, a report has concluded.
The largest ever UK study into obesity, backed by government and compiled by 250 experts, said excess weight was now the norm in our "obesogenic" society.
Obesity, the authors concluded, was an inevitable consequence of a society in which energy-dense, cheap foods, labour-saving devices, motorised transport and sedentary work were rife.
Back to the stone age! How dare people enjoy their technologically advanced and prosperous society.
In this environment it was surprising that anyone was able to remain thin, Dr Susan Jebb of the Medical Research Council said, and so the notion of obesity simply being a product of personal over-indulgence had to be abandoned for good.
I wonder how these "experts" explain all the people who aren't obese then? Are they freaks of nature impervious to the harmful effects of modern living? Yep, the only thing for it is to use millions of pounds of the taxpayers' money to make shocking and distasteful television ads- because that will be so effective in making sedentary people take up exercise. And if that doesn't work I'm sure they'll consider rationing the amount of food people can buy. For the greater good of course.
I'm sure tomorrow we'll go back to more stories of how it's imperative that the government ban underweight models from the London catwalks because it's making too many girls want to be thin.
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