Friday, February 23, 2007


Talk about a non-news story- here's the set up; the price of a "standard" loaf of bread has broken the £1 barrier for the first time. That's about $1.95- what's the price of a standard loaf in the States I wonder?

Tesco has been the first to move, raising the price of an 800g loaf of sliced white Warburtons to £1.03 after the Bolton bakery company raised its wholesale prices last week.

But the thing is, you could already easily spend well over £1 for a loaf- and have been able to do so for a long time. And as the article continues, Tesco also offer a presumably non-standard loaf for about 45p. And they fail to mention until almost the end of the article that the actual wheat in a loaf of bread comes to about 7p; so the rise in the cost of wheat plays less of a role in the price increase than they imply.

Funny that the use of crops in bio-fuel is one of the factors pushing up the cost. The Tortilla Effect.

Slow news day, huh?

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